Mercedes-Benz and SUPERPLASTIC launch new partnership and “Superdackel” character at the CES 2023

Mercedes-Benz is taking an exciting step into digital entertainment by joining forces with emerging entertainment brand, SUPERPLASTIC. Known for its universe of synthetic celebrities brought to life through original content on social media and “hyper-limited” toy and apparel drops, SUPERPLASTIC collaborates with a wide range of A-list musicians, artists and international brands.

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