Mercedes-Benz VISION AVTR - inspired by AVATR: The name of the ground-breaking concept vehicle stands for ADVANCED VEHICLE TRANSFORMATION. This concept vehicle embodies the vision of Mercedes-Benz designers, engineers and trend researchers for mobility in the distant future. It is - inspired by AVATAR - the result of an unprecedented global partnership between one of the most innovative brands in the entertainment industry, and the eighth most valuable brand in the world, Mercedes-Benz.
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