20 years of smart: An idea wins through

Following the joint success of the first me Convention in Frankfurt last year, Mercedes-Benz and South by Southwest® (SXSW®) continue their partnership in 2018.

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[Mercedes-Benz Cars]

The battery-electric models from smart are the first series-produced vehicles of the Mercedes-Benz Cars EQ family. And smart is simplifying access to electric mobility:

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[Mercedes-Benz Cars]

smart has revolutionised urban mobility and pioneered innovative services that stand for joie de vivre in the city. The same now goes for night-life, too: with the smart mobile disco, the brand has developed an unusual workstation for DJs – with DJ booth, mixer console, fog machine and various light effects.

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[Mercedes-Benz Cars]

It can happen easily, especially in unfamiliar big cities: You don't remember exactly where you parked the car. The new "ready to spot" service in the 'ready to' app of smart solves this problem conveniently and offers additional functions that make getting back to the car easier.

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[Mercedes-Benz Cars]

Katrin Adt (46) is to be the new head of the smart product area at Daimler AG. Adt has been with the company since 1999 and held various management positions in sales functions for Daimler until 2013.

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[Mercedes-Benz Cars]

Twenty years ago, one of the most unusual production vehicles ever was launched onto the market. It was recognisably different to conventional cars – the smart city coupé, which today goes by the name of the smart fortwo and has been on the market in its third generation since 2014.

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