At 8 pm on Wednesday evening the time had come: the gates of the Festhalle at the Frankfurt fair were opened and the third me Convention is live! Bettina Fetzer, Head of Marketing Mercedes-Benz Cars and Hugh Forrest, Program Director South by Southwest (SXSW) officially opened this year's me Convention in the Festhalle at the Frankfurt Trade Fair, which runs until Friday, September 13th.
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