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Mercedes-Benz is launching its electric offensive. At the 2017 International Motor Show (IAA) in Frankfurt, the company presented a milestone on the road to emission-free driving in the shape of the pre-production versions of the GLC F-CELL - the world's first electric vehicle to combine a fuel-cell and a plug-in battery in the powertrain.
Sustainability has many aspects. As a premium manufacturer, Mercedes-Benz strives to develop products that are particularly environmentally compatible in their market segment.
November sees the start of the advertising campaign “Enjoy Electric.” for the market launch of the Mercedes-Benz EQC with various moving image formats and a major print and online communication initiative.